Barbara Deleersnyder
Economics and Econometrics · 2002–2012
A researcher in the Science corpus: 5 papers; trusts 11 researchers and is trusted by 7 researchers here, as inferred from the citation graph.
Subfields
- Economics and Econometrics — 26 citations into it; #8,881 of 23,481 by trust here, #4,709 by citations
- Marketing — 25 citations into it; #4,796 of 6,289 by trust here, #2,219 by citations
- Management Science and Operations Research — 20 citations into it; #5,926 of 11,946 by trust here, #2,539 by citations
- Strategy and Management — 10 citations into it
- Accounting — 6 citations into it
- Finance — 5 citations into it
Whom Barbara Deleersnyder trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- John D. C. Little
- Marno Verbeek
- Alessandra Iacobucci
- Marnik G. Dekimpe
- Jan-Benedict E M Steenkamp
- Soon Ang
- Kusum L. Ailawadi
- R. Srinivasan
- Alina Sorescu
- Lien Lamey
Who trusts Barbara Deleersnyder overall
- Jan-Benedict E M Steenkamp
- Lien Lamey
- H. V. van Heerde
- Marnik G. Dekimpe
- Eric Neumayer
- Humberto López
- Maarten J. Gijsenberg
- Claes Fornell
- Charles Kenny
- J. Bergh
Papers from Barbara Deleersnyder's perspective
Ordered by how strongly the researchers Barbara Deleersnyder trusts endorse each paper. Same corpus, a different order for every researcher.
- Investigating causal relations by econometric models and cross-spectral methods
- Turning adversity into advantage: Does proactive marketing during a recession pay off?
- On Adjusting the Hp-Filter for the Frequency of Observations (Social Science Research Network)
- Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
- Price and Advertising Effectiveness over the Business Cycle
- The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
- How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
- The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
- Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle
- The Market Valuation of Internet Channel Additions
Their papers
- Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle (2003) — 488 citations
- How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe (2007) — 471 citations
- The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2012) — 194 citations
- The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents (2007) — 162 citations
- How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands (2002) — 114 citations