Chun-Tuan Chang

Marketing · 2007–2020

A researcher in the Science corpus: 13 papers; trusts 54 researchers and is trusted by 18 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 118 citations into it; #1,193 of 6,289 by trust here, #2,002 by citations
• Sociology and Political Science — 103 citations into it; #5,932 of 22,756 by trust here, #3,303 by citations
• Applied Psychology — 48 citations into it; #1,850 of 3,868 by trust here, #2,433 by citations
• Social Psychology — 40 citations into it
• Management, Monitoring, Policy and Law — 30 citations into it
• General Decision Sciences — 27 citations into it
• Literature and Literary Theory — 26 citations into it; #753 of 2,496 by trust here, #227 by citations
• Organizational Behavior and Human Resource Management — 25 citations into it; #3,119 of 8,741 by trust here, #4,498 by citations

Whom Chun-Tuan Chang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Erica Mina Okada
2. Amos Tversky
3. Daniel Kahneman
4. S. Putrevu
5. Hernan Riquelme
6. Frederic Brunel
7. Ravi K. Dhar
8. D. Basil
9. R. Chitturi
10. Joann Peck

Who trusts Chun-Tuan Chang overall

1. S. Tanford
2. Yu‐Kang Lee
3. Minji Kim
4. Jon D. Elhai
5. E. Kim
6. Barbara A. Lafferty
7. Daniel J. O'Keefe
8. Arvid Erlandsson
9. Tae Hyun Baek
10. Shiwangi Singh

Papers from Chun-Tuan Chang's perspective

Ordered by how strongly the researchers Chun-Tuan Chang trusts endorse each paper. Same corpus, a different order for every researcher.

1. The framing of decisions and the psychology of choice.
2. Consumer Choice between Hedonic and Utilitarian Goods
3. Choices, Values, and Frames
4. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
5. Prospect theory: An analysis of decision under risk Econometrica 47
6. When Is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
7. The Material Values Scale: Measurement Properties and Development of a Short Form
8. Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures
9. Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
10. Action phases and mind-sets

Their papers

• The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress (2014) — 946 citations
• Guilt appeals in cause-related marketing (2011) — 152 citations
• Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1 (2009) — 209 citations
• Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010) — 167 citations
• Who Gives What to Charity? Characteristics Affecting Donation Behavior (2007) — 227 citations
• To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior (2008) — 238 citations
• Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control (2020) — 88 citations
• The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence (2020) — 86 citations
• Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation (2018) — 140 citations
• Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing (2014) — 154 citations
• Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition (2013) — 149 citations
• Are guilt appeals a panacea in green advertising? (2012) — 105 citations
• Health‐care product advertising: The influences of message framing and perceived product characteristics (2007) — 98 citations