Barbara A. Lafferty

Marketing · 2000–2016

A researcher in the Science corpus: 8 papers; trusts 5 researchers and is trusted by 29 researchers here, as inferred from the citation graph.

Subfields

Whom Barbara A. Lafferty trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Ronald E. Goldsmith
  2. Richard R. Klink
  3. Sankar Sen
  4. Chun-Tuan Chang
  5. C. Bhattacharya
  6. Stephen K. Koernig
  7. Margaret C. Campbell
  8. Nora J. Rifon

Who trusts Barbara A. Lafferty overall

  1. Hongwei He
  2. Joshua M. Parcha
  3. Weichun Zhu
  4. Catherine Y. Kingsley Westerman
  5. Carolin Plewa
  6. A. Spry
  7. Enrique Bigné Alcañiz
  8. Dennis S. Gouran
  9. Henri Kuokkanen
  10. Humaira Malik

Papers from Barbara A. Lafferty's perspective

Ordered by how strongly the researchers Barbara A. Lafferty trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Threats to the External Validity of Brand Extension Research
  2. What if your dentist looked like Tom Cruise? Applying the match‐up hypothesis to a service encounter
  3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  4. The psychology of interpersonal relations
  5. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  6. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
  7. Materialism as an attempt to cope with uncertainty
  8. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  9. Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
  10. Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association

Their papers