Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition

By Chun-Tuan Chang, Ching-Ting Yen. 2013

149 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/f055da62282fdc5ce6297aa0f7ac33ce4b26a630