R. Chitturi

Marketing · 2007–2012

A researcher in the Science corpus: 4 papers; trusts 15 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

Whom R. Chitturi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Javier Reynoso
  2. E. Tory Higgins
  3. Erica Mina Okada
  4. Ran Kivetz
  5. Rajagopal Raghunathan
  6. Ravi K. Dhar
  7. D. Norman
  8. Itamar Simonson
  9. Vijay Mahajan
  10. Klaus Wertenbroch

Who trusts R. Chitturi overall

  1. M. Luchs
  2. Chun-Tuan Chang
  3. M. Kumar
  4. Theodore J. Noseworthy
  5. Ching-Ting Yen
  6. Rajagopal Raghunathan
  7. Yangyang Jiang
  8. Jacob Brower
  9. Marina Candi
  10. Gopal Das

Papers from R. Chitturi's perspective

Ordered by how strongly the researchers R. Chitturi trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
  2. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
  3. Emotional design : why we love (or hate) everyday things
  4. Emotional design (UBIQ)
  5. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
  6. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
  7. Should we delight the customer?
  8. Satisfaction: A Behavioral Perspective on the Consumer
  9. Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences
  10. Emotion and reason in consumer behavior

Their papers