Effects of message framing, vividness congruency and statistical framing on responses to charity advertising

By Chun-Tuan Chang, Yu‐Kang Lee. 2010

167 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ed0c28ec19b1452390f783f021a8c7b22de68921

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. S. Tanford
2. Elyria Kemp

In Sociology and Political Science

1. S. Tanford
2. E. Kim
3. My Bui
4. Minji Kim
5. Elyria Kemp

Citations in the corpus

• Priming social media and framing cause-related marketing to promote sustainable hotel choice (2020, background): “Research demonstrates that either type of appeal can be effective as long as it is consistent with the content of the message (Chang & Lee, 2010).”
• The role of advertising in consumer emotion management (2012, background): “The literature on language and cognition maintains that language can serve as an attribute and medium of experience (Lambert et al. 1968; Noriega & Blair 2008; Chang & Lee 2010) as well as influence thought and affective reactions from consumers (Luna & Peracchio 2002, 2005).”