S. Putrevu
Marketing · 2004–2010
A researcher in the Science corpus: 5 papers; trusts 3 researchers and is trusted by 15 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 16 citations into it; #844 of 6,289 by trust here, #1,911 by citations
- Sociology and Political Science — 14 citations into it; #5,759 of 22,756 by trust here, #7,985 by citations
Whom S. Putrevu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts S. Putrevu overall
- Chun-Tuan Chang
- Stéphanie Feiereisen
- Ching-Ting Yen
- Amanda J. Broderick
- Joan Meyers-Levy
- S. Douglas
- Tomer Bakalash
- X. Leung
- Kendall Goodrich
- Sarah De Meulenaer
Papers from S. Putrevu's perspective
Ordered by how strongly the researchers S. Putrevu trusts endorse each paper. Same corpus, a different order for every researcher.
- Gender differences in personality traits across cultures: robust and surprising findings. (Journal of Personality and Social Psychology)
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
- HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
- The content and design of web sites: an empirical study (Information Manager (The))
- Play, Flow, and the Online Search Experience
- Cross-cultural and cognitive aspects of web site navigation
- Gender Differences in Internet Use Patterns and Internet Application Preferences: A Two-Sample Comparison (Cyberpsychology, Behavior, and Social Networking)
- Web advertising: gender differences in beliefs, attitudes and behavior (Internet Research)
- Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views
- Implicit measures in social cognition. research: their meaning and use. (Annual Review of Psychology)
Their papers
- Informational and Transformational Responses to Celebrity Endorsements (2009) — 96 citations
- Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender (2008) — 140 citations
- Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender (2004) — 127 citations
- A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender (2010) — 326 citations
- COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements (2004) — 187 citations