Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing

By Chun-Tuan Chang, Zhao-Hong Cheng. Journal of Business Ethics, 2014

154 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e02cfd0508a6c7799af0bfd19329f5a5f59f0207