Tae Hyun Baek
Sociology and Political Science · 2010–2019
A researcher in the Science corpus: 6 papers; trusts 32 researchers and is trusted by 11 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 64 citations into it; #5,810 of 22,756 by trust here, #6,886 by citations
- Marketing — 61 citations into it; #1,479 of 6,289 by trust here, #1,529 by citations
- Social Psychology — 50 citations into it
- Applied Psychology — 36 citations into it
- Experimental and Cognitive Psychology — 21 citations into it
- Literature and Literary Theory — 17 citations into it
- Organizational Behavior and Human Resource Management — 17 citations into it; #3,721 of 8,741 by trust here, #5,259 by citations
- Management, Monitoring, Policy and Law — 16 citations into it
Whom Tae Hyun Baek trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Kristopher J Preacher
- Elizabeth A. Minton
- Nidhi Agrawal
- A. Kronrod
- Adam Duhachek
- John R. Rossiter
- W. Keith Campbell
- Andrew F. Hayes
- Xinshu Zhao
- Jennifer Edson Escalas
Who trusts Tae Hyun Baek overall
- Jinsoo Hwang
- Bui Nhat Vuong
- Urška Tuškej
- Abhishek Dwivedi
- Sukki Yoon
- Trang P. Tran
- Seounmi Youn
- Sunghyup Sean Hyun
- K. Podnar
- Ha Nam Khanh Giao
Papers from Tae Hyun Baek's perspective
Ordered by how strongly the researchers Tae Hyun Baek trusts endorse each paper. Same corpus, a different order for every researcher.
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- Beyond valence: Toward a model of emotion-specific influences on judgement and choice
- When moderation is mediated and mediation is moderated. (Journal of Personality and Social Psychology)
- Regulatory fit and persuasion: transfer from "Feeling Right.". (Journal of Personality and Social Psychology)
- Shame and Guilt
- On the Nature of Reactance and its Role in Persuasive Health Communication
- Narcissism, Self-Esteem, and the Positivity of Self-Views: Two Portraits of Self-Love
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- A comparison of methods to test mediation and other intervening variable effects. (Psychological methods)
Their papers
- Stay Away From Me (2012) — 450 citations
- The differential roles of brand credibility and brand prestige in consumer brand choice (2010) — 439 citations
- Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising (2019) — 130 citations
- Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses (2018) — 118 citations
- Guilt and Shame: Environmental Message Framing Effects (2017) — 168 citations
- When environmental messages should be assertive: examining the moderating role of effort investment (2015) — 87 citations