Who Gives What to Charity? Characteristics Affecting Donation Behavior
By Yu‐Kang Lee, Chun-Tuan Chang. 2007
227 citations recorded by the source corpus.
Giving to charities takes two major forms: time and money. In this study the authors explored whether donors/nondonors can be distinguished using demographic, socioeconomic, and psychographic variables suggested by literature across disciplines. Data were collected through a large-scale telephone survey in Taiwan. The results indicate that determinants affecting volunteering are mostly intrinsic while those for monetary donations are mostly extrinsic. Additionally, educational attainment and income are useful to explain and predict monetary donation amounts. Major differences between our results and previous findings in Western countries are drawn and fund-raising strategies discussed.
Subfields: Demography, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/6fffde10f10c9a201a178c09bfe1dda9e76bc7e7
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In Demography
In Sociology and Political Science
Citations in the corpus
- Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective (2012, unknown): “…giving have focused on demographic characteristics (e.g., Bryant, Jeon-Slaughter, Kang, & Tax, 2003; Cheung & Chan, 2000; Konkoly & Perloff, 1990; Lee & Chang, 2007), which, while important, do not provide an explanation for why people choose to engage in charitable giving and do not provide…”
- Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010, background): “These factors are identified as influential on charitable giving (e.g. Lee & Chang 2007).”