The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

By Yeosun Yoon, Zeynep Gürhan‐Canli, Norbert Schwarz. 2006

1,413 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/20f747a8a9f546ca5905de370f33a0023fd3e431

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Xueming Luo
2. C. Bhattacharya
3. Sung-Un Yang
4. W. Elving
5. Longinos Marín
6. Shuili Du
7. Sankar Sen
8. William Sun

In Strategy and Management

1. Xueming Luo
2. C. Bhattacharya
3. W. Elving
4. Longinos Marín
5. Sung-Un Yang
6. Shuili Du
7. H. Jo
8. Sankar Sen

Citations in the corpus

• Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury (2017, background): “By demonstrating how brand conspicuousness affects consumers' evaluations of responsible luxury brands, this research contributes to literature on consumer responses to CSR, which tends to focus on non-luxury goods (Sen & Bhattacharya, 2001; Yoon et al., 2006).”
• Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising (2021, background): “This is especially the case when the company has a negative reputation (e.g., Bodkin, Amato, and Amato 2015; Foreh and Grier 2003; Yoon, Gurhan-Canli, and Schwarz 2006).”
• Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns (2015, positive): “, 2006), but also employed the primary and secondary types of CSP (Godfrey et al., 2009; Hillman and Keim, 2001; Mattingly and Berman, 2006; Yoon et al., 2006).”
• The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, background): “Research has shown considerable benefits of the communication of various CSR initiatives (Riesch 2006; Sen and Bhattacharya 2001; Yoon et al. 2006).”
• Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “Most brands do not start cause-related marketing with an empty brand social responsibility image, unless it is a completely new brand (Yoon et al. 2006).”
• Knowledge creation in consumer research: Multiple routes, multiple criteria (2012, positive): “Yoon, Gürhan-Canli, and Schwarz (2006) provided a theory-based explanation for the circumstances under which corporate social responsibility activities may hurt, improve, or not change a company's tarnished image.”
• How to Measure Persuasion Knowledge (2015, background): “For instance, Yoon, G€urhan-Canli, and Schwarz (2006) measured inferred motive of CSR activities using two constructs: a company’s image-promoting versus sincere consumer-serving motives.”