Erica Mina Okada

General Decision Sciences · 2001–2006

A researcher in the Science corpus: 4 papers; trusts 14 researchers and is trusted by 56 researchers here, as inferred from the citation graph.

Subfields

• General Decision Sciences — 10 citations into it; #69 of 1,995 by trust here, #191 by citations
• Marketing — 10 citations into it; #159 of 6,289 by trust here, #722 by citations
• Cognitive Science & Psychology — 7 citations into it
• Economics & Operations Research — 5 citations into it

Whom Erica Mina Okada trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Amos Tversky
2. Daniel Kahneman
3. Ravi K. Dhar
4. Eldar Shafir
5. Ziva Kunda
6. Klaus Wertenbroch
7. Dilip Soman
8. Ashesh Mukherjee
9. Ran Kivetz
10. Itamar Simonson

Who trusts Erica Mina Okada overall

1. R. Chitturi
2. Chun-Tuan Chang
3. Gita V. Johar
4. Darwin A. Guevarra
5. João Guerreiro
6. Jingjing Li
7. Adamantios Diamantopoulos
8. J. Alba
9. Lisa E. Bolton
10. Anirban Mukhopadhyay

Papers from Erica Mina Okada's perspective

Ordered by how strongly the researchers Erica Mina Okada trusts endorse each paper. Same corpus, a different order for every researcher.

1. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
2. Loss Aversion in Riskless Choice: A Reference-Dependent Model
3. The case for motivated reasoning.
4. Prospect theory: An analysis of decision under risk Econometrica 47
5. Consumer Choice between Hedonic and Utilitarian Goods
6. The Construction of Preference: Reason-Based Choice
7. The mental accounting of sunk time costs: Why time is not like money.
8. The Effect of Novel Attributes on Product Evaluation : Explaining Consumer Resistance to Technological Innovation
9. Features of Similarity
10. Spending Time versus Spending Money

Their papers

• Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005) — 1,124 citations
• Spending Time versus Spending Money (2004) — 322 citations
• Trade-ins, Mental Accounting, and Product Replacement Decisions (2001) — 245 citations
• Upgrades and New Purchases (2006) — 118 citations