Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1

By Chun-Tuan Chang, Yu‐Kang Lee. 2009

209 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/69b439a6f0a7ebbd0e3ef176a050a8ebe6133a1d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Danit Ein-Gar
2. Liat Levontin
3. Thomas Hugh Feeley
4. Seyoung Lee

In Sociology and Political Science

1. Danit Ein-Gar
2. Liat Levontin
3. Huiling Huang
4. Stephanie Q. Liu
5. Thomas Hugh Feeley
6. Seyoung Lee

Citations in the corpus

• “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “, “without your help, an unfortunate child will remain living in the dark”) (Chang and Lee, 2009).”
• Giving from a distance: Putting the charitable organization at the center of the donation appeal (2013, background): “A growing body of literature suggests that charitable giving is strongly influenced by the ways in which appeals for donations are presented (Bendapudi et al., 1996; Chang & Lee, 2009; Small & Verrochi, 2009; White & Peloza, 2009).”