The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence

By Chun-Tuan Chang, X. Chu. Journal of the Academy of Marketing Science, 2020

86 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/61cf4d2dc7b5dc527f57959b1ebbafa180381142