Health‐care product advertising: The influences of message framing and perceived product characteristics

By Chun-Tuan Chang. 2007

98 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/52b987a392d2ac76a2c6b48ae0a6b8304d0d9415

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In Applied Psychology

1. Yu‐Kang Lee
2. Chun-Tuan Chang

In Literature and Literary Theory

1. Yu‐Kang Lee
2. Chun-Tuan Chang

In Marketing

1. Yu‐Kang Lee
2. Chun-Tuan Chang

Citations in the corpus

• Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010, methodology): “…about the relevant attribute, its negative consequences and ways to avoid their occurrence, because the messages contain information about the negative consequences of inaction, which both provokes and offers remedies for overcoming this arousal (Burnkrant & Sawyer 1983; Chang 2007a, 2007b).”