To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior

By Chun-Tuan Chang. 2008

238 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e7f29dee85708a128b791f8f872e21d23421ef9b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Tanford
2. E. Kim
3. Minji Kim

In Organizational Behavior and Human Resource Management

1. S. Tanford
2. E. Kim
3. Minji Kim

In Sociology and Political Science

1. S. Tanford
2. E. Kim
3. Minji Kim

Citations in the corpus

• Priming social media and framing cause-related marketing to promote sustainable hotel choice (2020, background): “It inspires favorable attitudes toward the brand/product/company and consequently, induces positive purchase intention (Chang, 2008).”
• Attention, emotions and cause-related marketing effectiveness (2015, unknown): “Familiarity with the product was controlled using a 7-point Likert-scale, in which participants were asked to classify each product in a scale that ranged from 1 ( the product is very new to me ) to 7 ( the product is very familiar to me ) (Chang, 2008).”