Bernd H. Schmitt

Marketing · 2001–2020

A researcher in the Science corpus: 15 papers; trusts 71 researchers and is trusted by 36 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 154 citations into it; #465 of 6,289 by trust here, #438 by citations
• Sociology and Political Science — 86 citations into it; #2,090 of 22,756 by trust here, #3,303 by citations
• Social Psychology — 75 citations into it; #2,588 of 15,694 by trust here, #2,505 by citations
• Organizational Behavior and Human Resource Management — 61 citations into it
• Cognitive Neuroscience — 45 citations into it
• Experimental and Cognitive Psychology — 39 citations into it; #7,861 of 9,731 by trust here, #6,851 by citations
• General Decision Sciences — 27 citations into it
• Applied Psychology — 23 citations into it

Whom Bernd H. Schmitt trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Robert Kozinets
2. Michel Tuan Pham
3. Kevin Lane Keller
4. L. Turley
5. P. Aggarwal
6. Jennifer L. Aaker
7. Mohanbir S. Sawhney
8. Stephen J. Hoch
9. Norbert Schwarz
10. D. Macinnis

Who trusts Bernd H. Schmitt overall

1. Darwin A. Guevarra
2. Ana Cláudia Campos
3. Ryan T. Howell
4. Júlio da Costa Mendes
5. Benedict G. C. Dellaert
6. Janne Hepola
7. Rong-Da Liang
8. L. Zarantonello
9. Jos Hornikx
10. Patrícia Oom do Valle

Papers from Bernd H. Schmitt's perspective

Ordered by how strongly the researchers Bernd H. Schmitt trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Choice between Hedonic and Utilitarian Goods
2. Metacognitive Experiences in Consumer Judgment and Decision Making
3. Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
4. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
5. Co-creation experiences: The next practice in value creation
6. Making a good decision: value from fit. (American Psychologist)
7. To do or to have? That is the question. (Journal of Personality and Social Psychology)
8. Principles Of Gestalt Psychology
9. The psychology of interpersonal relations
10. On seeing human: a three-factor theory of anthropomorphism. (Psychology Review)

Their papers

• Culture-Dependent Assimilation and Differentiation of the Self (2001) — 220 citations
• Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands? (2012) — 148 citations
• Experience Marketing: Concepts, Frameworks and Consumer Insights (2011) — 389 citations
• Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength (2003) — 342 citations
• The consumer psychology of brands (2012) — 516 citations
• How does perceived firm innovativeness affect the consumer (2011) — 294 citations
• Experiential Attributes and Consumer Judgments (2008) — 96 citations
• Functional and experiential routes to persuasion: an analysis of advertising in emerging vs. developed markets (2013) — 121 citations
• Transforming the Customer Experience through New Technologies (2020) — 784 citations
• The current state and future of brand experience (2014) — 102 citations
• Handbook on brand and experience management (2008) — 124 citations
• Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking (2019) — 432 citations
• From experiential psychology to consumer experience (2015) — 363 citations
• Experiential product attributes and preferences for new products: The role of processing fluency (2014) — 126 citations
• Consumer experience and experiential marketing: a critical review (2013) — 218 citations