Functional and experiential routes to persuasion: an analysis of advertising in emerging vs. developed markets

By L. Zarantonello, Kamel Jedidi, Bernd H. Schmitt. 2013

121 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2bc2f787980463dd67878fbaa7064add0e28bef5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Blend Ibrahim
2. H. V. van Heerde
3. Roland T. Rust
4. Ming-Hui Huang
5. Peter C. Verhoef
6. Xueming Luo
7. L. Teunter
8. Shuba Srinivasan

In Social Psychology

1. Blend Ibrahim
2. Roland T. Rust

In Sociology and Political Science

1. Blend Ibrahim
2. William Rand
3. Roland T. Rust

Citations in the corpus

• Brand Buzz in the Echoverse (2016, background): “Research has also shown firm communications’ impact on performance through consumer sentiment (Bart, Stephen, and Sarvary 2014; Vakratsas and Ambler 1999; Zarantonello, Jedidi, and Schmitt 2013).”
• Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “Earlier scholars confirmed that the social and economic variables influence individuals’ ideals and symbolic beliefs regarding brands (Belk et al., 1982; De Oliveira Santini et al., 2018; Zarantonello et al., 2013).”