L. Zarantonello

Marketing · 2013–2018

A researcher in the Science corpus: 6 papers; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 96 citations into it
• Sociology and Political Science — 55 citations into it
• Organizational Behavior and Human Resource Management — 49 citations into it
• Social Psychology — 48 citations into it
• Cognitive Neuroscience — 15 citations into it
• Applied Psychology — 10 citations into it
• General Decision Sciences — 7 citations into it

Whom L. Zarantonello trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Bernd H. Schmitt
2. Michel Tuan Pham
3. Norbert Schwarz
4. Stephen J. Hoch
5. Jan-Benedict E M Steenkamp

Who trusts L. Zarantonello overall

1. Blend Ibrahim

Papers from L. Zarantonello's perspective

Ordered by how strongly the researchers L. Zarantonello trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Logic of Feeling
2. Metacognitive Experiences in Consumer Judgment and Decision Making
3. On the Consumption of Negative Feelings
4. To do or to have? That is the question. (Journal of Personality and Social Psychology)
5. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
6. The Experience Economy: Work is Theatre and Every Business a Stage
7. Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
8. Experience Marketing: Concepts, Frameworks and Consumer Insights
9. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
10. Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Their papers

• Functional and experiential routes to persuasion: an analysis of advertising in emerging vs. developed markets (2013) — 121 citations
• A renaissance of brand experience: Advancing the concept through a multi-perspective analysis (2018) — 89 citations
• The current state and future of brand experience (2014) — 102 citations
• From experiential psychology to consumer experience (2015) — 363 citations
• The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism (2015) — 228 citations
• Consumer experience and experiential marketing: a critical review (2013) — 218 citations