Rong-Da Liang

Marketing · 2011–2016

A researcher in the Science corpus: 3 papers; trusts 16 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Rong-Da Liang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Meike Janssen
  2. Werner H. Kunz
  3. Young Namkung
  4. A. Krystallis
  5. U. Hamm
  6. S. Jang
  7. G. Chryssohoidis
  8. Mei‐Fang Chen
  9. Bernd H. Schmitt
  10. Susanne Padel

Who trusts Rong-Da Liang overall

  1. Tien-ming Cheng
  2. F. Konuk
  3. Chiang-Chuan Lu

Papers from Rong-Da Liang's perspective

Ordered by how strongly the researchers Rong-Da Liang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Exploring the gap between attitudes and behaviour: understanding why consumers buy or do not buy organic food
  2. Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type
  3. Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task
  4. Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos
  5. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
  6. Customer loyalty in e-commerce: an exploration of its antecedents and consequences
  7. Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits
  8. The perceived credibility of quality labels: a scale validation with refinement
  9. Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food
  10. Do Chinese cultural values affect customer satisfaction/loyalty?

Their papers