Jos Hornikx
Social Psychology · 2005–2010
A researcher in the Science corpus: 3 papers; trusts 11 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Social Psychology — 20 citations into it
- Sociology and Political Science — 12 citations into it
- Marketing — 11 citations into it
- Communication — 7 citations into it
- Literature and Literary Theory — 6 citations into it
Whom Jos Hornikx trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Jennifer L. Aaker
- L. Hedges
- R. Perloff
- Terri D. Pigott
- James Price Dillard
- Bernd H. Schmitt
- Loraine Lau-Gesk
- Carolyn A. Lin
- Brett A. S. Martin
- G. Hofstede
Papers from Jos Hornikx's perspective
Ordered by how strongly the researchers Jos Hornikx trusts endorse each paper. Same corpus, a different order for every researcher.
- The power of statistical tests in meta-analysis. (Psychological methods)
- Can Mixed Emotions Peacefully Coexist
- Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
- Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
- Self‐Construal Scales Lack Validity
- English in Dutch Commercials: Not Understood and Not Appreciated (Journal of Advertising Research)
- What did GLOBE really measure? Researchers’ minds versus respondents’ minds
- Culture-Dependent Assimilation and Differentiation of the Self
- Language Matters in Global Communication
- Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking
Their papers
- Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009) — 100 citations
- English or a Local Language in Advertising? (2010) — 117 citations
- A review of experimental research on the relative persuasiveness of anecdotal, statistical, causal, and expert evidence (2005) — 92 citations