Experiential Attributes and Consumer Judgments

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Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “Brakus et al. (2008) examined how experiential attributes are processed and how they have value in consumer decision making.”
Experiential product attributes and preferences for new products: The role of processing fluency (2014, unknown): “Following Reber et al. (2004), it is therefore expected that consumers process such attributes fluently, especially when they respond to an experiential product attribute in the presence of a relevant sensory or affective contextual cue (Brakus et al., 2008).”