Stephen J. Hoch
Marketing · 1990–2010
A researcher in the Science corpus: 7 papers; trusts 2 researchers and is trusted by 22 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 14 citations into it; #989 of 6,289 by trust here, #1,053 by citations
- General Decision Sciences — 5 citations into it; #1,378 of 1,995 by trust here, #1,094 by citations
Whom Stephen J. Hoch trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Stephen J. Hoch overall
- Bernd H. Schmitt
- Martin Spann
- Zhenhui (Jack) Jiang
- Rebecca W. Hamilton
- Robert Fildes
- F. V. Horen
- S. Choi
- Bernd Skiera
- Magne Jørgensen
- Jun Ru
Papers from Stephen J. Hoch's perspective
Ordered by how strongly the researchers Stephen J. Hoch trusts endorse each paper. Same corpus, a different order for every researcher.
- Implicit social cognition: attitudes, self-esteem, and stereotypes.
- Measuring Market Power in the Ready-to-Eat Cereal Industry
- Building Store Loyalty through Store Brands
- Strategic Decentralization and Channel Coordination
- An Industry Equilibrium Analysis of Downstream Vertical Integration (Marketing science (Providence, R.I.))
- A Bargaining Theory of Distribution Channels
- Delegating Pricing Decisions
- Retailer power and supplier welfare
- The mental accounting of sunk time costs: Why time is not like money.
- The Effect of Novel Attributes on Product Evaluation : Explaining Consumer Resistance to Technological Innovation
Their papers
- Positioning of Store Brands (2002) — 417 citations
- Product Experience Is Seductive (2002) — 409 citations
- Spending Time versus Spending Money (2004) — 322 citations
- Store within a Store (2010) — 168 citations
- Effective category management depends on the role of the category (2001) — 343 citations
- Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief (2001) — 118 citations
- Database Models And Managerial Intuition: 50% Model + 50% Manager (1990)