How does perceived firm innovativeness affect the consumer

By Werner H. Kunz, Bernd H. Schmitt, Anton Meyer. 2011

294 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c14412b409e966528b5f336276552daf7966444e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Robert E. Hinson
2. Mark Brown
3. M. Mahmoud
4. Frank Alpert
5. P. Anim
6. Rong-Da Liang
7. R. Shams

In Social Psychology

1. Mark Brown
2. Frank Alpert
3. Rong-Da Liang
4. R. Shams

In Sociology and Political Science

1. Robert E. Hinson
2. M. Mahmoud
3. Frank Alpert
4. P. Anim
5. Rong-Da Liang

Citations in the corpus

• Consumer perceived brand innovativeness (2015, background): “Additionally, the CPBI scale occupies the middle ground between the CPPI scales, which are product (technology feature)-specific and thus miss the broader meaning of brands, and the CPFI scales (Henard andDacin, 2010; Kunz et al., 2011), which are aimed at measuring the aggregate consumer perceived ”
• Predicting intentions to purchase organic food: the moderating effects of organic food prices (2016, methodology): “When comparing the channel relationships under the different price scenarios, the formula presented in Chin (2000) is used as the standard, with similar methods also being widely applied in the management field (Kunz et al., 2011; Seo et al., 2015).”
• Service innovation and customer satisfaction: the role of customer value creation (2017, background): “This is so because of the complex nature of other theories, such as the exchange theory, cues utilization theory and many others (Eisingerich and Rubera, 2010; Kunz et al., 2011).”