Consumer experience and experiential marketing: a critical review

By Bernd H. Schmitt, L. Zarantonello. 2013

218 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/aa9438eefa8512b414de6c3938a10d180ade9d08

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. L. Zarantonello
2. Bernd H. Schmitt
3. Darwin A. Guevarra
4. Ryan T. Howell

In Organizational Behavior and Human Resource Management

1. Bernd H. Schmitt
2. L. Zarantonello

Citations in the corpus

• To have in order to do: Exploring the effects of consuming experiential products on well-being (2015, unknown): “Using the marketing framework developed by Hirschman and Holbrook (1982, 1986) and extended by others (e.g., Gentile et al., 2007; Schmitt, 1999, 2010; Schmitt & Zarantonello, 2013), the answer is likely connected to the type of consumer experience each purchase type facilitates.”
• From experiential psychology to consumer experience (2015, background): “Based on our own decade-long program of research on experiential consumption and experiential marketing (Brakus, Schmitt, & Zhang, 2014; Brakus et al., 2009; Schmitt & Zarantonello, 2013; Zarantonello, Jedidi, & Schmitt, 2013), we have arrived at a different conclusion.”