Culture-Dependent Assimilation and Differentiation of the Self

By Jennifer L. Aaker, Bernd H. Schmitt. 2001

220 citations recorded by the source corpus.

Subfields: Communication, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f16bf748e85fa9a7c4b2b2c0ad5ec3051c7c2925

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Citations in the corpus

Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “The ideal self-image was consistently found to explain consumers’ attitudes and behaviors toward brands (Aaker, 1999; Aaker and Schmitt, 2001), whilst the ideal social self-image influences consumers’ socialization and friend liking within SNSs (Muniz and O’Guinn, 2001; White and Dahl, 2007).”
The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages (2009, background): “…consumable objects, and particular brands are all preferred to a greater extent when they match a cultural theme of the message recipient (e.g., Aaker & Schmitt, 2001; Han & Shavitt, 1994; Kim & Markus, 1999) and researchers in health communications have begun to recognize the importance of…”
Factor Structure of the Self-Construal Scale Revisited (2004, unknown): “The SCS has been translated into Chinese (Aaker & Schmitt, 2001, Study 1; Chen, Brockner, & Katz, 1998; Krull et al., 1999, Study 1; Kwan, Bond, & Singelis, 1997; Singelis, Bond, Sharkey, & Lai, 1999), Japanese (Aaker, 2000, Studies 1 and 3; Kleinknecht, Dinnel, Kleinknecht, Hiruma, & Harada, 1997; ”
Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists (2017, background): “Researchers have argued that the significance attributed to destinations and their aspects may vary based on individuals’ values relating to national culture (i.e. Aaker & Schmitt, 2001; Kim & McKercher, 2011; Smith & Bond, 1999).”
Values associated with luxury brand consumption and the role of gender (2017, background): “Interestingly, in consumption, an independent (vs. an interdependent) self-concept increases preferences for brand with a differentiation (vs. an assimilation) positioning (Aaker & Schmitt, 2001).”
Asian-Americans' Creative Styles in Asian and American Situations: Assimilative and Contrastive Responses as a Function of Bicultural Identity Integration (2010, background): “In Western cultures, people are expected to be independent and differentiate themselves from others, whereas in East Asian cultures, people are expected to be interdependent and mesh with others (e.g., Aaker & Schmitt, 2001; Markus & Kitayama, 1991).”
Creativity: The Influence of Cultural, Social, and Work Contexts (2010, background): “Chinese respondents, for example, rated a product advertised by emphasizing assimilation needs as more favourable, whereas Americans preferred a product advertised by stressing differentiation needs (Aaker & Schmitt, 2001).”
Assessing the Validity of Self Construal Scales: A Response to Levine et al. (2003, unknown): “…1995), self-esteem-relational harmony (Kwan , Bond, & Singelis, 1997), relatedness (Gorski & Young, 2002; Sato & McCann, 1998), defining the self based on group memberships (Sato & Cameron, 1999), differ- entiation-similarity (Aaker & Schmitt, 2001), and strength of ethnic identity (Barry, 2002).”
The What, How, Why, and Where of Self-Construal (2011, methodology): “Culture and cause: American and Chinese attributions for social and physical events.”
Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009, methodology): “As an example, Aaker and Schmitt (2001, study 1) compared differentiation and assimilation appeals for American and Chinese participants, using advertisements for a watch. They expected the differentiation appeal to be adapted for the American audience and unadapted for the Chinese audience and vice”