On seeing human: a three-factor theory of anthropomorphism.

By Nicholas Epley, Adam Waytz, John T. Cacioppo. Psychology Review, 2007

3,237 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/05e0f92d03b7c15d888a2160b20c69f0964da725

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In Experimental and Cognitive Psychology

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Citations in the corpus

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2013, background): “Anthropomorphism involves attributing mind, intentions, effortful thinking, emotional states, and behavioral features to nonhuman objects (Aggarwal and McGill 2007; Epley, Waytz, and Cacioppo 2007).”
You’re so lovable: Anthropomorphism and brand love (2014, background): “Our model controls for age and gender, because these variables could be linked to anthropomorphism (Epley et al, 2007) and should also be related to product category preferences.”
The Robotic Social Attributes Scale (RoSAS): Development and Validation (2017, background): “, when they have recently been used or when robots appear more humanlike) [10].”
Humanizing Products with Handwritten Typefaces (2018, methodology): “…to knowledge activation theory, the humanization of a nonhuman object entails a three-stage process of inductive inference: (1) acquire knowledge about humans, (2) activate that knowledge through a stimulus, and (3) apply the knowledge to a target (Epley et al. 2007; Higgins 1996).”
Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism (2018, background): “If distinctiveness motivation were really a subset of effectance motivation, then it should increase consumers’ desire to understand and predict the performance of the brand (Epley et al. 2007).”
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, methodology): “Since past research (Epley et al, 2007; Epley et al, 2008a; Epley et al, 2008b; Waytz et al, 2010) has shown that individuals with high levels of loneliness, desire for control, and desire for understanding are more inclined to anthropomorphize objects, future studies could investigate whether and…”
Group membership alters the threshold for mind perception: The role of social identity, collective identification, and intergroup threat (2014, background): “Indeed, greater effectance motivation–the need for mastery or control over one's environment–has been linked to greater mind attribution, such as anthropomorphizing robots or gadgets by considering them to haveminds of their own (Epley et al., 2007; Waytz et al., 2010).”