Co-creation experiences: The next practice in value creation

By Venkatram Ramaswamy. 2004

6,361 citations recorded by the source corpus.

Subfields: Computer Science Applications, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7102b349090b13fb46b7aab1edc9c8ea6b396905

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In Computer Science Applications

In Marketing

In Strategy and Management

Citations in the corpus

Creating brand engagement through in-store gamified customer experiences (2019, background): “, 2018) and that service experiences are of a co-creative nature where the user is actively engaged (Prahalad and Ramaswamy, 2004; Vargo and Lusch, 2008).”
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “As consumers shift from a traditional, passive role to a more active role, eWOM and consumer – consumer (c2c) communities become central to the development of marketing strategies (Prahalad and Ramaswamy 2004).”
The Coming of Age of the Prosumer (2012, background): “…and work on, the prosumer and the process of prosumption, as well as in closely related ideas such as “value co-creation” (Humphreys & Grayson, 2008; Prahalad & Ramaswamy, 2002, 2004a, 2004b; Zwick, Bonsu, & Darmody, 2008); pro-am (Leadbetter & Miller, 2004); the “service-dominant logic of…”
Transaction costs and the sharing economy (2015, background): “This applies, for instance, to mixing the sharing economy issue with the presently very popular concept of co-creation (Prahalad & Ramaswamy, 2004).”
Online Trust: State of the Art, New Frontiers, and Research Potential (2009, background): “Prahalad and Ramaswamy (2004) extend this concept and demonstrate that the traditional system of value creation between the firm and the consumer is evolving from a product-and firm-centric view to one of personalized consumer experience.”
The digital revolution in the travel and tourism industry (2019, background): “In a value co-creation process (Prahalad and Ramaswamy 2004) between tourists and suppliers, the intensity of a customer’s active participation and of the use of technology may vary (Neuhofer et al. 2012, 2014), resulting in different tourism experiences according to the intensity of the two…”
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009, background): “Prahalad and Ramaswamy (2004) and Sawhney et al. (2005) discuss the co-creation experience.”
Smart technologies for personalized experiences: a case study in the hospitality domain (2015, background): “In exploiting these possibilities, tourists can be integrated throughout the entire value chain (Prahalad and Ramaswamy 2004) to customize a wide range of service encounters according to their contexts (Lamsfus et al. 2010), needs and personal preferences (Niininen et al. 2007).”
Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes (2012, background): “According to Prahalad and Ramaswamy (2004) the fact that consumers are still unsatisfied is a paradox, given the huge efforts conducted by firms to cover their requirements (consumers today have more choices of products and services than ever before).”
Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars (2016, background): “Prahalad and Ramaswamy (2004) made an important shift from conceptualizing experiences as focused on the firm, to the co-creation of experiences through interaction (Akaka et al., 2015).”