The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

By P. Aggarwal. 2004

1,083 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/00f14aac7b2af83048e812e4102f585d873a9454

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Citations in the corpus

We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands (2012, background): “Finally, we contribute to the literature on consumers’ relationships with brands and their reactions to expectation(in)congruent brand behaviors (e.g., Aggarwal 2004) in a number of important ways.”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “First, the fact that consumers can relate to brands in human-like terms should not be taken as evidence that they always do (see Aggarwal, 2004; Alba & Lutz, 2013; Batra et al., 2012; Miller et al., 2012; Park et al., 2013b). Individuals may correct for anthropomorphic tendencies when they become co”
Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case (2011, background): “Branding and brand-based differentiation are important means for creating and sustaining competitive advantage (Aggarwal, 2004).”
Invoking Social Norms (2007, background): “Moreover, the norm of reciprocity is one element that is crucial to the development and maintenance of relationships (Cialdini and Goldstein 2004), including exchanges between consumers and firms (Aggarwal 2004).”
Attendee-based brand equity (2008, background): “As such, the brand becomes a symbol for customer perceptions of the firm, its products, and its services (Keller, 2003) and a powerful means of creating and sustaining competitive advantage (Aaker, 1997; Aggarwal, 2004; Fournier, 1998).”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “Consumers form relationships with brands in much the same way in which they form relationships with each other in a social context (Aggarwal, 2004).”
Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate (2010, background): “…money to charity, volunteering time, spreading word of mouth, and participating in market research, a particular emphasis has been placed on consumers' perceptions of communal and exchange relationships (Aggarwal, 2004; Goodwin, 1996; Gremler, Gwinner, & Brown, 2001; Johnson, Peck, & Thomas, 2009).”
The consumer psychology of brands (2012, background): “When a brand's action violates the relationship norms, consumers assess the brand more negatively than when the brand's actions are consistent with those relationship norms (Aggarwal, 2004).”
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “…theory (CCT): Twenty years of research JCR 16 28.5 3.17 6 Escalas and Bettman (2005), Self-construal, reference groups, and brand meaning JCR 14 9 3 7 Aggarwal (2004), The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior JCR 14 6.43 3 8 Oliver (1999), Whence consumer loyalty?”
Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective (2018, methodology): “and brand attitude is based on previous research (Aggarwal, 2004; Thakur & Kaur, 2015).”