The current state and future of brand experience

By Bernd H. Schmitt, J. Josko Brakus, L. Zarantonello. 2014

102 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eb54f5915b3a1d35542fc3a6e01a4dc944abb589

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Justin Paul

In Marketing

1. Slađana Starčević
2. Ajay Kumar
3. Justin Paul

In Sociology and Political Science

1. Justin Paul

Citations in the corpus

• Do brands make consumers happy?- A masstige theory perspective (2021, background): “For example, customer satisfaction is largely seen as the non-emotional evaluation and judgement related to brands (Yi and Nataraajan, 2018; Schmitt et al., 2014) whereas brand happiness is”