From experiential psychology to consumer experience

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Measuring customer experience in service: A systematic review (2019, background): “Thus, according to Schmitt, Joško Brakus, and Zarantonello (2015), every service exchange involves a form of customer experience.”
Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “These benefits may not occur directly, it is indicated that they are mediated through a more favourable brand experience, which must be perceived as a consequence of the product experience (Schmitt et al., 2015).”
Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “Brands are a marketing tool to create experiences through relationships and attachments for consumers, be it private or social (Schmitt et al., 2015).”
Customer experience challenges: bringing together digital, physical and social realms (2018, background): “Researchers agree that a customer’s perception of his/her experience is holistic in nature and involves multiple internal and subjective responses to interactions with an organization (Meyer and Schwager, 2007; Schmitt et al., 2015).”