Kevin Lane Keller

Marketing · 1987–2016

A researcher in the Science corpus: 11 papers; trusts 8 researchers and is trusted by 17 researchers here, as inferred from the citation graph.

Subfields

Whom Kevin Lane Keller trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Prasad A. Naik
  2. Kay Peters
  3. Kalyan Raman
  4. Choong Whan Park

Who trusts Kevin Lane Keller overall

  1. Bernd H. Schmitt
  2. Bo Sophia Xiao
  3. Michael P. Keane
  4. Hans van der Heijden
  5. S. Ross
  6. Joffre Swait
  7. Gianfranco Walsh
  8. Rohini Ahluwalia
  9. Alokparna (Sonia) Basu Monga
  10. Izak Benbasat

Papers from Kevin Lane Keller's perspective

Ordered by how strongly the researchers Kevin Lane Keller trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Effect of Banner Advertising on Internet Purchasing
  2. Planning Marketing-Mix Strategies in the Presence of Interaction Effects
  3. Determining Influential Users in Internet Social Networks
  4. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  5. How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
  6. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (Marketing science (Providence, R.I.))
  7. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
  8. Price and Advertising Effectiveness over the Business Cycle
  9. A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
  10. A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Their papers