Experiential product attributes and preferences for new products: The role of processing fluency

By J. Josko Brakus, Bernd H. Schmitt, Shi Zhang. 2014

126 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/21f31c63ca706334ac3ee289371f58f055344b14