Handbook on brand and experience management

By Bernd H. Schmitt, D. Rogers. 2008

124 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bb611448150cf6040c1ff575d0da26a48a519e35

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In Marketing

1. Chao-Chin Huang

In Sociology and Political Science

1. Chao-Chin Huang

Citations in the corpus

• The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “Introduction With the increased importance of customer experience, many products and services are designed to create their memorable experiences, such as Apple’s iPhone, Body Shop, Harley-Davidson, Disney theme parks and W Hotels (Pine II & Gilmore, 2011; Schmitt & Rogers, 2008).”