The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods

By S. Macé, Scott A. Neslin. 2004

154 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

Citations in the corpus

• Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments (2011, unknown): “38 Recent work has documented this stylized fact about choice dynamics for frequently purchased consumer goods quite convincingly – see Mace and Neslin (2004), Pauwels, Hanssens and Siddarth (2002), Sun, Neslin and Srinivasan (2003), Van Heerde, Gupta and Wittink (2003), Van Heerde, Leeflang and Wit”