Peter S. H. Leeflang

Marketing · 2000–2017

A researcher in the Science corpus: 11 papers; trusts 14 researchers and is trusted by 29 researchers here, as inferred from the citation graph.

Subfields

Whom Peter S. H. Leeflang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Peter M. Robinson
  2. Wolfgang Karl Härdle
  3. Sunil Gupta
  4. H. V. van Heerde
  5. Zongwu Cai
  6. Koen Pauwels
  7. Xueming Luo
  8. D. Aaker
  9. Roland T. Rust
  10. Stefan Stremersch

Who trusts Peter S. H. Leeflang overall

  1. Koen Pauwels
  2. L. Teunter
  3. Jan-Benedict E M Steenkamp
  4. H. V. van Heerde
  5. Harald J. van Heerde
  6. Bas Donkers
  7. Scott A. Neslin
  8. Peter C. Verhoef
  9. Kusum L. Ailawadi
  10. Allen M. Weiss

Papers from Peter S. H. Leeflang's perspective

Ordered by how strongly the researchers Peter S. H. Leeflang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Category-Demand Effects of Price Promotions
  2. The Value Relevance of Brand Attitude in High-Technology Markets
  3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  4. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
  5. Competitive Reactions to Advertising and Promotion Attacks
  6. Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle
  7. ROOT-N-CONSISTENT SEMIPARAMETRIC REGRESSION
  8. Applied Nonparametric Regression: The kernel method
  9. The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
  10. Density Estimation for Statistics and Data Analysis

Their papers