To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products

By C. Moreau, Kelly B. Herd, K. White, Darren W. Dahl, Xavier Drèze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi and 20 more. 2010

183 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/77354d459d4f73f240989efdbcd231a1be06ee0d

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Citations in the corpus

The dark side of customer co-creation: exploring the consequences of failed co-created services (2015, background): “As such, an increasing number of firms (e.g., Nike, Mymuesli) provide Internet-based self-services, enabling them not only to outsource value creation to customers but also to customize offerings (Moraeu and Herd 2010).”
Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity (2016, background): “…research adds theoretical understanding to the consumer creativity literature (Burroughs and Mick 2004; Dahl and Moreau 2007; Mehta and Zhu 2009; Moreau and Herd 2010) by demonstrating a contextindependent linkage between resource constraints and consumers’ product use creativity and by…”
Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products (2014, methodology): “…indicates that being the designer of a product results in economic value for consumers, whereby the additional value does not merely accrue from functional value, i.e., better fit between the consumer‟s underlying preferences and product attributes (Franke et al., 2010; Moreau & Herd, 2010).”
I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership (2015, unknown): “On the one hand, providing technology consumers with expert guidance might elicit greater pride from accomplishment because of the effort required to follow instructions (Dahl and Moreau, 2007; Moreau and Herd, 2010) and thus enhance psychological ownership.”
Bolstering and restoring feelings of competence via the IKEA effect (2012, methodology): “In both experiments, we give participants the choice to assemble products or not (see Moreau & Herd, 2010) and examine whether those participants whose confidence has been threatened are more likely to choose products that require assembly.”
Value co-creation: concept and measurement (2014, background): “As VCC considers customers endogenous to the process, it encompasses more than co-production, self-design, selfservice, creativity, and new product development (Dahl and Moreau 2007; Moreau and Herd 2010).”
Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation (2018, background): “By showing that awe increases experiential creation desires by heightening people’s openness to learning, our research also connects to work that has sought to understand why consumers engage in creation-oriented tasks (Dahl and Moreau 2007; Mochon, Norton, and Ariely 2012; Moreau and Herd 2010).”
Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment (2010, unknown): “…increment of self-designed products (Franke, Keinz, and Steger, 2009), recent research has added more subtle psychological factors including, for example, pride feelings of having made it oneself (Deng and Hutchinson, 2009; Franke, Schreier, and Kaiser, 2010; Moreau and Herd, 2010; Norton, 2009).”