Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

By Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin. 2009

185 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/3080a8a71ab4ae53c8add1279ff0cf0481ba19ca