Sales Promotion Models

By Harald J. van Heerde, Scott A. Neslin. 2008

114 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/d88590e80c5302a098e937996a68ec881e41924e

Citations in the corpus

• Innovations in Retail Pricing and Promotions (2011, unknown): “2009), Grewal, Levy, and Kumar (2009), Grewal et al. (2010), Kopalle et al. (2009a), Levy et al. (2004), Neslin (2002), Puccinelli et al. (2009), and van Heerde and Neslin (2008), summarize the findings of both types of research.”