The Showrooming Phenomenon: It's More than Just about Price

By Sonja Gensler, Scott A. Neslin, Peter C. Verhoef. 2017

290 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/748df67913c4a7b46fe5001ddbd904724d3ed710

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Peter C. Verhoef
2. Thorsten Wiesel
3. Evert de Haan
4. P. K. Kannan
5. Katherine N. Lemon
6. Ruth N. Bolton
7. Roland T. Rust
8. C. Noblet

In Organizational Behavior and Human Resource Management

1. Peter C. Verhoef
2. Thorsten Wiesel
3. Evert de Haan
4. P. K. Kannan
5. Katherine N. Lemon
6. Ruth N. Bolton

Citations in the corpus

• Digital transformation: A multidisciplinary reflection and research agenda (2021, unknown): “Mobile devices have become important in today ’ s consumer behavior and facilitate showrooming behavior, the practice of examining merchandise o ffl ine, and then buying it online (e.g., Gensler, Neslin, & Verhoef, 2017).”
• Device Switching in Online Purchasing: Examining the Strategic Contingencies (2018, background): “When price is studied, it is mainly considered more as a potential gain (i.e., lower prices) of cross-channel switching (e.g., Gensler, Neslin, and Verhoef 2017).”