Yuping Liu

Marketing · with Shrum · 2002–2009

A researcher in the Science corpus: 3 papers; trusts 14 researchers and is trusted by 25 researchers here, as inferred from the citation graph.

Subfields

Whom Yuping Liu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. L. Meyer‐Waarden
  2. Ran Kivetz
  3. A. Mägi
  4. Jerry A. Hausman
  5. J. Leenheer
  6. Praveen K. Kopalle
  7. L. Shrum
  8. Tammo H. A. Bijmolt
  9. Scott A. Neslin
  10. Christophe Benavent

Who trusts Yuping Liu overall

  1. Paul Benjamin Lowry
  2. Ji Hee Song
  3. Lorena Blasco-Arcas
  4. G. van Noort
  5. James Eric Gaskin
  6. George M. Zinkhan
  7. Zhenhui (Jack) Jiang
  8. Michele Biasutti
  9. Ana Javornik
  10. Isabel Buil

Papers from Yuping Liu's perspective

Ordered by how strongly the researchers Yuping Liu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
  2. The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
  3. The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
  4. Implications of loyalty program membership and service experiences for customer retention and value
  5. Reward Programs and Tacit Collusion
  6. Econometric Analysis of Cross Section and Panel Data
  7. Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics
  8. Designing Loyalty-Building Programs for Packaged Goods Brands
  9. Promotion Reactance: The Role of Effort-Reward Congruity
  10. The effects of loyalty programs on customer lifetime duration and share of wallet

Their papers