Andreas Herrmann

Marketing · 2000–2022

A researcher in the Science corpus: 19 papers; trusts 29 researchers and is trusted by 21 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 101 citations into it; #1,542 of 6,289 by trust here, #280 by citations
• Social Psychology — 64 citations into it; #10,522 of 15,694 by trust here, #5,648 by citations
• Experimental and Cognitive Psychology — 58 citations into it; #9,660 of 9,731 by trust here, #3,227 by citations
• General Decision Sciences — 57 citations into it
• Sociology and Political Science — 54 citations into it; #19,890 of 22,756 by trust here, #2,835 by citations
• Cognitive Neuroscience — 44 citations into it
• Economics and Econometrics — 42 citations into it; #13,655 of 23,481 by trust here, #14,505 by citations
• Organizational Behavior and Human Resource Management — 26 citations into it; #1,702 of 8,741 by trust here, #1,033 by citations

Whom Andreas Herrmann trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rajesh Chandy
2. Piotr Winkielman
3. Norbert Schwarz
4. Kristopher J Preacher
5. Andrew F. Hayes
6. M. Morrin
7. Daniel Kahneman
8. J. Chébat
9. Aparna A. Labroo
10. Daniel M. Oppenheimer

Who trusts Andreas Herrmann overall

1. Christian M. Ringle
2. Marko Sarstedt
3. Holger Roschk
4. Joseph F. Hair
5. Johanna Vanderstraeten
6. Volker Bruns
7. M. Hosseinpour
8. Sameer Hosany
9. Leonidas A. Zampetakis
10. Jan-Michael Becker

Papers from Andreas Herrmann's perspective

Ordered by how strongly the researchers Andreas Herrmann trusts endorse each paper. Same corpus, a different order for every researcher.

1. Metacognitive Experiences in Consumer Judgment and Decision Making
2. Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
3. Heart Strings and Purse Strings (Psychology Science)
4. Congruency of Scent and Music As a Driver of In-Store Evaluations and Behavior
5. The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
6. Preference Fluency in Choice
7. Mind at ease puts a smile on the face: psychophysiological evidence that processing facilitation elicits positive affect. (Journal of Personality and Social Psychology)
8. Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
9. Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence
10. The hedonic marking of processing fluency: Implications for evaluative judgment

Their papers

• Direct and indirect effects of self-image congruence on brand loyalty (2006) — 1,018 citations
• Order in Product Customization Decisions: Evidence from Field Experiments (2010) — 219 citations
• It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales (2011) — 355 citations
• The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads (2010) — 198 citations
• Conjoint Analysis as an Instrument of Market Research Practice (2000) — 183 citations
• Gamified Information Presentation and Consumer Adoption of Product Innovations (2017) — 137 citations
• Individual-level loss aversion in riskless and risky choices (2022) — 267 citations
• Beyond "Pink It and Shrink It" Perceived Product Gender, Aesthetics, and Product Evaluation (2015) — 100 citations
• The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (2013) — 163 citations
• Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation (2013) — 113 citations
• It is all in the mix: The interactive effect of music tempo and mode on in-store sales (2012) — 92 citations
• Sex matters: The Effect of Brand Gender on Brand Equity (2011) — 89 citations
• Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs (2011) — 111 citations
• An empirical study of the antecedents for radical product innovations and capabilities for transformation (2007) — 199 citations
• Choice Goal Attainment and Decision and Consumption Satisfaction (2007) — 373 citations
• Determinants of radical product innovations (2006) — 120 citations
• Capturing Customer Heterogeneity using a Finite Mixture PLS Approach (2002) — 315 citations
• Gaining competitive advantage through customer value oriented management (2001) — 447 citations
• Conjoint Measurement: Methods and Applications (2000) — 336 citations