Conjoint Measurement: Methods and Applications

By Anders Gustafsson, Andreas Herrmann, F. Huber. 2000

336 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/73b0c0a4ffa3ba3129da3407082a9ee1e42bbd06

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Oded Netzer
2. Olivier Toubia
3. Vithala R. Rao
4. Eric T. Bradlow
5. Theodoros Evgeniou
6. E. Dahan
7. Fred M. Feinberg
8. E. M. Feit

Citations in the corpus

• A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2017, unknown): “Overview articles on the development of conjoint analysis can be found in Carroll and Green (1995), Green and Srinivasan (1978, 1990), Gustafsson et al. (2000), Louviere (1994), and Rao and Hauser (2004).”
• Managing computational complexity using surrogate models: a critical review (2020, background): “Numerous DoE methods are available, including factorial designs, fractional factorial designs (Gunst and Mason 2009; Montgomery 2017), central composite designs (Mont-gomery 2017; Box and Behnken 1960), orthogonal arrays (Hedayat et al. 2012; Dey 1985; Montgomery 2017), D-optimal (Myers et al. 2016)”
• Beyond conjoint analysis: Advances in preference measurement (2008, background): “However, conjoint analysis is only a special case of the broader field of preference measurement (Gustafsson et al. 2007).”