Gamified Information Presentation and Consumer Adoption of Product Innovations

By Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl, Andreas Herrmann. 2017

137 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/17049a3be8b497d3820e01fb38381114a6629565

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. René Eppmann
2. Kristina Klein
3. M. Bekk

In Sociology and Political Science

1. René Eppmann
2. Kristina Klein
3. M. Bekk

Citations in the corpus

• Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] (2018, background): “Researchers in the field of marketing also have begun to stress the importance of understanding the effects of gamification, highlighting the importance of gameful experiences for innovation adoption (Müller-Stewens et al. 2017) and demonstrating how gamified interactions between brands and consumer”