Gaining competitive advantage through customer value oriented management

By F. Huber, Andreas Herrmann, Robert E. Morgan. 2001

447 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/805468ed9abff6ab4d737e4781b4ae9d3a502c5c

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Customer perceived value in banking services (2006, background): “Perceived value, the essential result of marketing activities, is therefore seen to be an element of the first order within relationship marketing (Peterson, 1995; Huber et al., 2001; Callarisa et al., 2002).”
Service-based differentiation strategies for business incubators: Exploring external and internal alignment (2012, methodology): “To address the research questions, we conducted an in-depth qualitative study with an embedded research design (Yin, 1990), in which we account for tenant viewpoints, expert and incubator manager opinions on tenant value creation options (Bruneel et al., 2012; Butz and Goodstein, 1996; Huber et al.,”
Understanding digital content marketing (2008, background): “Another contribution that emerges from this perspective is the focus that it offers on consumers’ perspectives on balancing costs (such as monetary costs, time cost, search costs, and emotional costs) with benefits (Gronroos 1997; Huber et al. 2001; Khalifa 2004).”
Re‐thinking the conceptualization of customer value and service quality within the service‐profit chain (2006, background): “the value concept is multifaceted and complicated by numerous interpretations, biases and emphases” (Huber et al., 2001).”
Perceived value and customer loyalty in financial services (2009, background): “Business organisations must become suppliers of value and must each do so in a different way from the others, given that this skill will permit them to differentiate themselves, improve their results and increase their future survival prospects (Butz & Godstein, 1996; Callarisa, Moliner, & Rodrı́gue”
An Investigation of Perceived Value Dimensions: Implications for Hospitality Research (2004, background): “Keywords: perceived value; acquisition value; transaction value; validity Concepts such as value and value for money are now essential parts of strategic thinking (Woodruff 1997; Parasuraman 1997; Huber, Herrmann, and Morgan 2001; Naumann 1995; Stahl et al. 1999).”