It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales

By Jan R. Landwehr, Ann L. McGill, Andreas Herrmann. 2011

355 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/95c0351182ef920e5290fd41c733909acfb650c9

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In Experimental and Cognitive Psychology

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Citations in the corpus

Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs (2011, neutral): “Moreover, neuropsychological studies have found that brain areas that are associated with the anticipation of reward (Glocker et al., 2009) or those that are involved in decoding a stimulus’ affective value (Nitschke et al., 2004; Zebrowitz, Luevano, Bronstad, & Aharon, 2007) show an increased…”
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, background): “…have examined the psychological processes activated when consumers are exposed to products with a humanlike appearance (Aggarwal and McGill, 2007), and their consequences on product evaluation (Landwehr et al, 2011) and purchasing behavior (Chandler and Schwarz, 2010; Aggarwal and McGill, 2012).”
You’re so lovable: Anthropomorphism and brand love (2014, background): “…refers to a psychological phenomenon (henceforth anthropomorphic thinking), the word can also be used to refer to human-like features of objects that inspire such thinking, that is anthropomorphic product features such as car headlights and grills that resemble human faces (Landwehr et al, 2011).”
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (2018, neutral): “…building on studies that have examined how products’ visual designs affect brands’ financial performance (Landwehr, Labroo, and Herrmann 2011; Landwehr, McGill, and Herrmann 2011; Landwehr, Wentzel, and Herrmann 2013), we posit that because asymmetrical logos boost consumers’ evaluations of…”
The effect of social exclusion on consumer preference for anthropomorphized brands (2017, background): “Pioneering research showed characteristics of products, such as feature fit to human schema (Aggarwal & McGill, 2007 product appearance design (Landwehr et al., 2011), influence the effectiveness of in marketing.”
The 3 C's of anthropomorphism: Connection, comprehension, and competition (2019, background): “Whereas human facial expressions conveying mixed emotions are difficult to attain and may be viewed as unnatural, a product's “face” can be easily arranged to convey mixed emotions and capitalize on both pleasure‐inducing friendliness and arousal‐inducing aggressiveness (Landwehr et al., 2011).”
Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers (2015, background): “Landwehr, McGill, and Herrmann (2011) show that car features designed to look like human facial features (e.g., headlights that look like eyes) are decoded as such and thus elicit similar types of emotional responses.”
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference (2016, background): “…prior research’s focus on the influence of the similarity between product appearance and human-like features on consumer preference (Aggarwal and McGill 2007; Landwehr et al. 2011) and examines the role played by appearance in general in shaping consumer attitudes toward anthropomorphized products.”