The hedonic marking of processing fluency: Implications for evaluative judgment

By Piotr Winkielman, Norbert Schwarz, Tedra A. Fazendeiro, Rolf Reber. 2003

909 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/750bf4a9044a127106a89bad9f90c01741f6adad

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Citations in the corpus

The analysis of intuition: Processing fluency and affect in judgements of semantic coherence (2009, background): “…we assume to underlie this kind of intuition: Semantic coherence facilitates semantic processing which causes coherent triads to be processed faster than expected (cf. Reber et al., 2004), which creates a brief and subtle positive affect (cf. Winkielman & Cacioppo, 2001; Winkielman et al., 2003).”
Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “The technical term for this kind of processing is " processing fluency " (Winkielman et al., 2003).”
Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference (2013, background): “In other studies people prefer targets that are processed more fluently (Lee and Labroo 2004, Winkielman et al. 2003).”
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design (2014, unknown): “Fluency is directly related to processing speed and mental effort (Winkielman et al. 2003) and thus correlates with preference because it enables people to draw on subjective experiences when making evaluative judgments (Whittlesea 1993).”
Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009, unknown): “…2004) suggested, people implement naïve theories about what fluency means depending on the nature of the context and depending on the outcomes they have learned to associated with subjective ease (Briñol et al., 2006; Oppenheimer, 2008; Schwarz, 2004; Unkelbach, 2006; Winkielman et al., 2003).”
Consumer experience and experiential marketing: a critical review (2013, background): “Fluent processing of stimuli results in more positive judgments for a variety of stimuli (Schwarz, 2004; Winkielman et al., 2003).”
How Readability Shapes Social Media Engagement (2018, background): “Given the literature ’ s well-established relationship between text complexity, ﬂ uency, and positive affect (Winkielman et al., 2003), we expect consumers would be more inclined to “ like ” a post that is easy to read relative to those that are more complex.”
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012, background): “Indeed, these research results relate to past fluency research in other contexts (Reber et al. 2004; Winkielman et al. 2003).”
Liking for happy- and sad-sounding music: Effects of exposure (2008, methodology): “By contrast, the hedonically marked account (Reber et al., 1998, 2004; Winkielman et al., 2003) allows for satiation and marked reductions in aesthetic pleasure when the source of the fluency (i.e., repeated presentations in this case) is obvious.”
Metacognitive Experiences and the Intricacies of Setting People Straight: Implications for Debiasing and Public Information Campaigns (2007, background): “…processing fluency that the information is familiar—even when the fluency derives from presentation variables, like good figure–ground contrast or long exposure times, or from contextual influences, like preceding semantic primes (for reviews see Kelley & Rhodes, 2002; Winkielman et al., 2003).”