The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

By Angela Y. Lee, Aparna A. Labroo. 2004

923 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/66ee630949cc2cbc8ff8700c8b00dd6cadb83447

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Adam L. Alter
2. K. White
3. Darren W. Dahl
4. Daniel M. Oppenheimer
5. Bernd H. Schmitt
6. J. Josko Brakus
7. Shi Zhang
8. Jonah A. Berger

In Literature and Literary Theory

1. K. White
2. Jörg Matthes
3. Petia K. Petrova
4. Robert B. Cialdini
5. Darren W. Dahl
6. Jonah A. Berger
7. Bernd H. Schmitt
8. Juliano Laran

In Marketing

1. K. White
2. Jonah A. Berger
3. Darren W. Dahl
4. Bernd H. Schmitt
5. Petia K. Petrova
6. Robert B. Cialdini
7. Jörg Matthes
8. Daniel M. Oppenheimer

Citations in the corpus

• Extending Culturally Symbolic Brands: A Blessing or a Curse? (2012, neutral): “DOI: 10.1086/661081”
• Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009, positive): “Lee and Labroo (2004) similarly found that participants preferred consumer products when they followed conceptually related primes (e.g., ketchup following an advertisement for mayonnaise), and Labroo et al. (2008) showed that people prefer products that are perceived more easily (e.g., a bottle of…”
• Evoking the Imagination as a Strategy of Influence (2008, background): “For instance, consumers may not necessarily base their product evaluations on the content of the product information with which they are presented; they may base their evaluations instead on the fl uency with which they can process this information (Lee & Labroo, 2004).”