Order in Product Customization Decisions: Evidence from Field Experiments

By Jonathan Levav, Mark Heitmann, Andreas Herrmann, Sheena Iyengar. Journal of Political Economy, 2010

219 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/73588edd6b59286d2cf006bf46bc15a6f09ae0d0

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Citations in the corpus

Decision Difficulty in the Age of Consumer Empowerment (2014, background): “As previously discussed, selection of a default is an avoidant optionmore likely to be chosen when encountering a complex task (Levav et al., 2010; Redelmeier & Shafir, 1995), conflict (Tversky & Shafir, 1992), uncertain preferences (Dinner et al.”
Defaults and Donations: Evidence from a Field Experiment (2019, background): “In our setup in which consumers undergo a sequence of other choices before deciding on the contribution level, cognitive depletion might be an additional factor that makes donors less attentive or more prone to accept recommendations at the point where they make the donation decision (Levav et al. 2”
When should the Ask be a Nudge? The Effect of Default Amounts on Charitable Donations (2016, unknown): “2002) and consumer product configurations (Levav et al. 2010; Park, Jun, and MacInnis, 2000).”
Extraneous factors in judicial decisions (2011, background): “German car buyers, for instance, were more likely to accept the default attribute level offered by a manufacturer later in a sequence of attribute decisions than earlier, particularly when these choices followed decisions betweenmany alternatives that had required more mental resources to evaluate (”
The role of privacy fatigue in online privacy behavior (2018, background): “…2 Yahoo Says 1 Billion User Accounts Were Hacked (New York Times, Dec. 14, 2016) making efforts (Levav, Heitmann, Herrmann, & Iyengar, 2010), such behavior can be considered as a manifestation of privacy fatigue among the users who are not…”
Ballot Position, Choice Fatigue, and Voter Behaviour (2016, background): “For example: Levav et al. (2010) find that German car buyers customizing an Audi are more likely to rely on defaults after making more complicated decisions; Danziger et al. (2011) find that judges make harsher decisions as the number of cases since a break increases; and Iyengar and Kamenica…”