The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales

By Andreas Herrmann, Manja Zidansek, David E. Sprott, Eric R. Spangenberg. 2013

163 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/2308abc969fac7f547306e0271376b89bfc672c5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. G. Varshneya
2. Gopal Das
3. Sajad Rezaei
4. Wan Khairuzzaman Wan Ismail
5. Holger Roschk
6. M. Hosseinpour
7. M. Amin

In Social Psychology

1. G. Varshneya
2. Gopal Das
3. Sajad Rezaei
4. Holger Roschk
5. M. Hosseinpour

Citations in the corpus

• Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies (2020, methodology): “We therefore combine prior fit considerations that use the environment and particular offerings as reference points (Bosmans 2006; Herrmann et al. 2013).”
• Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “According to Herrmann et al. (2013) simplicity would lead to actual spending.”
• Consumer emotions: Determinants and outcomes in a shopping mall (2017, background): “Over the years, researchers have given much attention to retail store atmospherics (e.g., Herrmann et al., 2013; Grewal et al., 2014; Foster and McLelland, 2015; Varshneya and Das, 2017).”